Meet the 86%: This is why most Etsy sellers are women

At Etsy, women rule. According to the company’s second annual seller report, 86% of Etsy sellers are female. That’s a dramatic departure from overall trend: Only about a third of U.S. small businesses are women-owned, according a report from the Institute of Women’s Policy Research.

But does an Etsy shop really count as a business? According to 76% of sellers, the answer is yes. And while many do supplement their income in other ways, around 30% of sellers say their store is their sole occupation. The report doesn’t specify how much Etsy sellers are taking in from their shops, but does list their average household income: $56,180. It also notes than more than half would consider scaling their shop by, say, buying new equipment or renting additional space.